Snoop Dogg becomes co-owner of Championship club Swansea

Snoop Dogg has become co-owner of Championship side Swansea City in an unlikely alliance between the world of rap and football, the Welsh club announced. The 53-year-old American star joins former Real Madrid stalwart and Croatia World Cup finalist Luka Modric in the club’s ownership structure. Snoop Dogg made a surprise appearance on the club’s social media channels last week, modelling their new home jersey for the 2025-26 season and the club announced on Thursday that he has become an investor. His involvement comes after American businessmen Brett Cravatt and Jason Cohen took over the club last November.